Our Marketing Efforts
Many people ask, "How do you get traffic to your sites?"... And the answer generally goes something like this:
First, we've been at this for well over six years and a lot of people know us now, and they visit often.
Second, we do a lot of email marketing that includes our popular newsletter, the Tradeshow LifeLetter, which is blasted weekly. In addition, we pursue a constant flow of smaller campaigns designed to bring new visitors to Tradeshow Life.
By the way, our newsletters continuously achieve a 35-40% open rate and a 20% click-thru rate... good by any standard. We have a very high-affinity audience.
In addition, we regularly purchase keyword searches and content placements to keep the flow of new visitors coming. Click the following example links to see some of this ongoing advertising:
Example 1 | Example 2 | Example 3 | Example 4 | Example 5 | Example 6
Your participation on our Wall and Link properties and other advertising and marketing vehicles represents a modest, but very effective investment in your own sales and marketing plan... plus, it helps support our efforts to bring you the kind of unique content you'll find nowhere else in the tradeshow and event industry.
Here's our current backlink count from Yahoo!
Thanks for your interest and support!