MAGIC is no longer just MAGIC
Twice a year in February and August, the biggest apparel trade show takes place in Las Vegas, Nevada. No longer is it just about MAGIC at the Las Vegas Convention Center, but you now have WWDMagic, FN Platform, Sourcing, Project, Pool, Market, Agenda and Liberty. Each has its own personality and concentration. The show is now 3 days long except for Sourcing which is still 4 days long. It's very hard to see everyone you need or want to see in 3 days because the shows are located at different venues. You can shuttle, taxi, drive or Uber to the LVCC ("The" big convention center), Sands Expo (Venetian) and MBCC (Mandalay Bay). The problem is, you waste at least 30-45 minutes if you choose the complimentary Shuttle.
I have attended MAGIC since 1999 and it's still my favorite tradeshow. I suppose it's because I'm a fashion lover at heart. I still get so excited when I see a beautiful pair of shoes, or an amazing dress or a great jacket. I can watch fashion shows all day...3 days is just not enough. Meet some of the entrepreneurs from WWDMagic's Emerging Designer Showcase, Project and Pool Tradeshow:
a. APRES Sweat
More pics from the trade show floor. Check out a snapshot of my experience: